Falling Out Of Favor

Rightwing talk radio is competing in a race to the bottom, in the LA ratings wars.

The Arbitrends for Los Angeles came out today, and Richard Mellon Scaife will probably want his money back – his messengers have lost listeners by the boatload. These are month-to-month extrapolated ratings (not rolling three-month average) for listeners 12+.

Limbaugh drew [...]

Commentary By: sukabi

Rightwing talk radio is competing in a race to the bottom, in the LA ratings wars.

The Arbitrends for Los Angeles came out today, and Richard Mellon Scaife will probably want his money back – his messengers have lost listeners by the boatload. These are month-to-month extrapolated ratings (not rolling three-month average) for listeners 12+.

Limbaugh drew a 4.1 last month. This month he dropped to a 3.3.*

Sean Hannity was at a 2.7 last month. He’™s now at a 1.8.*

Laura Ingraham: 1.1 to 0.8.

Dennis Prager/Michael Medved: 1.2 to a 0.7.*

Hugh Hewitt: 1.3 to 0.7.

‘¦

Here are the L.A. numbers from ‘œthe money demographic’ – 25-54 year olds:

Limbaugh: 3.3 to 2.9.

Hannity: 1.8 to 0.5. (Ouch)

Ingraham: 0.9 to 0.6.

Prager/Medved: 1.4 to 0.3.

Hewitt: 1.4 to 0.9.

Other goodness – Air America, being heard in that area on a very tiny station is experiencing a growth in its listenership.

H/T Atrios.

Tuesday, February 28th, 2006 by Richard Blair |
Category: Media

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