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Oy Vey: Donuts, Dogma, & A Damn Scarf

Who knew that Rachael Ray was a budding terrorist? It turns out that many in the right leaning blogosphere were onto her and Dunkin’ Donuts’ high jinks faster than you can “scarf” down a big ole bear claw. I just hope someone’s keeping an eye on Martha Stewart.

Commentary By: Daniel DiRito

If you haven’t figured out the topic of this posting from the above title, let me be the first to tell you that the right leaning blogosphere is in an uproar over a scarf worn by Rachael Ray in a Dunkin’ Donuts advertisement.

Here’s the gist of the objection - the scarf looks similar to a “keffiyeh”…which is the type of scarf “polularized by Yassir Arafat and a regular adornment of Muslim Terrorists.” Hence, blogs like Little Green Footballs, Atlas Shrugs, and Michelle Malkin…amongst others…decided to bring the offense to the attention of Dunkin’ Donuts and ask for the advertisement to be pulled. Dunkin’ obliged the request and explained that nothing malicious was intended by the inclusion of the scarf.

Look, had the scarf been utilized to make a political statement, one could argue that it was offensive and inappropriate. Clearly Dunkin’ Donuts is in the business of making a profit and anything that might offend portions of their customer base isn’t apt to be selected to appear in their marketing materials. Hence, inferring Dunkin’ is guilty of anything more than an insensitivity to the diversity of their customer base would be, in my opinion, unreasonable.

I have no reason to doubt Dunkin’s sincerity so I’ll move on to the rhetoric of those who view the scarf as an opportunity to launch a veiled assault upon those who object to some of the actions of the Bush administration in the aftermath of 9/11.

Pardon my skepticism, but when I realized who was behind the protestations, the first thought that crossed my mind was that this was part of an endless effort to link every possible event with terrorism in the hopes that they will invoke the fear of a threat to our national security. No doubt much of the GOP’s political success under George Bush results from efforts of this very nature.

In light of the fact that the GOP brand isn’t highly regarded at the moment, my cynical side tells me that invoking terrorism and fear is evidence of some level of desperation…especially when it involves nothing more than donuts, a domestic diva, and a damn scarf.

Moving on, I decided to have some fun and highlight the hyperbole and the hysteria being broadcast on this particular topic by one of the blogosphere’s biggest bloviators…Michelle Malkin. Always righteous and perpetually pedantic, Malkin is dogmatic in directing her derision towards all those who ignore her ideological incantations. As such, it only seemed appropriate to rename Dunkin’ Donuts in deference to her defiant demagoguery.

With that said, I’m introducing Dogma’s Donuts. They’re divinely delectable, faithfully flavorful, and religiously ready at the crack of dawn. Stop by soon…Michelle is on standby to stuff you full of her Christian confections.

Cross-posted at Thought Theater

Wednesday, May 28th, 2008 | Reddit |

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