Bloated Rhetoric and PR Sinks the Big 3 Bailout
This bailout of the Big Three automakers is not an easy issue, and their flying in three seperate private jets is just part of the problem. Americans will take this hit, including the unions and including the notion of both jet pooling, carpooling and a commitment to mass transit. This is an opportunity Bush will shrink from, as have the Dems, so far.
Commentary By: Steven Reynolds
I am reminded of those dancing hippos in Disney’s Fantasia. Everyone is dressing up nice, flying on their fanciest corporate jets, puffing themselves up before the camera. Congressmen, Titans of failing industry, Senators, Talk Show babblers, Union Leaders. It’s all a dance with far more attention to the drama than to the facts of the issue. Will a bailout help America? Isn’t that the most basic issue here? It seems much less the focus today than that a potential candidate for President in 2012, Mitt Romney, has come out against the bailout in the New York Times. This has become far more a PR and political event than a rational and steady examination of the economic advantages and disadvantages, as far as I can tell.
On the PR side, the Big 3 Execs should certainly have jet-pooled to the hearings in Washington. Oops! Tres stupide, non? We just got out of an election where the word “elitist” is being thrown around like confetti and the boys from Detroit each take their own private jet to DC? Hey, don’t get me wrong, I believe in companies using private jets. I am the son of an executive and I flew on those jets with Dad for several years, at least a half dozen times. I have no problem with the use of private jets, but GOOod GOD, MAN, FIRE YOUR PR PEOPLE NOW! Mr. Wagoner, Mr. Mulally and Mr. Nardelli, get a clue.
How about those bloated salaries? Do you think, Mr. Wagoner, that it is unfair of we who you are asking for a handout ask about your pay? (Forbes rates it around $14MM last year.) Mr. Mulally? ($21.7MM in 2007.) As far as creating a little tiny bit of goodwill in front of Congress and the Senate is concerned, these guys should have opened with a description of plans already underway for scaling back pay of executives, including themselves. They did not, but instead showed up in a phalanx on private jets. That PR blunder is overshadowing the issue, and part of delivering a message is managing such distractions.
More bloviation comes from the Senate, where Harry Reid is passing the buck to George Bush and to a GOP proposal. Hey, Bush has got the cash now in that $700BB bailout package they don’t seem to be spending, and he’s still in charge. There aren’t two Presidents at a time, after all. Bus will do the sensiblwe thing, right? Can you say “Heck of a job, Pausony?”
This is a debacle in the making with no easy solutions. The potential impact is devastating, whether we go through bankruptcies for the Big Three or whether we bail them out. The State of Michigan could go under, we could lose millions of jobs, and inaction or the wrong action could trigger a deep depression. Or so the bloviating is warning us. It’s time for a steady hand, and that hand we elected doesn’t enter office until January 20th. But let me suggest a solution.
Someone should take charge. The salary and pension structure at the Big 3 is the problem, and if there is a bankruptcy, then the Big 3 would be able to bargain hard for concessions. Bankruptcy has its perils, however, in that people likely won’t buy cars from companies in peril, as they are worried about warranties and the like. Bankruptcy is rightly seen by the automakers as the first step towards collapse. Whoever takes this by the horn needs to offer a way to keep the auto companies viable for the long term, and that means massive UAW concessions. Nope, that’s not going to make the unions happy, but it is reality. It’s time to mandate a government controlled reorganization tied to a bailout, a reorganization tied to cuts in pay and pension reform for the entire auto industry. If this means an equity stake by the government, just as we now have one in much of the banking industry, then so be it.
Bold? You betcha! Politically risky, since it stomps on the unions like a bug? You betcha! But let’s look at some positives about the US Auto Industry. JD Power’s evaluations of the quality of the cars themselves are as high as they’ve been in a long time. The productivity of American auto workers is high, though their salaries be bloated. What is needed here is a plan that addresses costs for the auto industry both short and long term, that addresses the need to turn the industry radically towards energy efficiency and new energy technologies, and that injects buying power into the hands of American consumers. Only government action can do such a thing, and only bold government action.
I imagine at Barack Obama headquarters, where today they are focused on Janet Napolitano, our soon-to-be Secretary of Homeland Security. It is time for Barack Obama to call up Nobel Laureate Paul Krugman, investment genius Warren Buffet, and the rest of his stellar economic team and ask what the bold plan should be, the nuts and bolts of it, and then take that plan to the people. I can hardly blame Obama if he does not push this hard, given that he is not President yet, but it seems to me that the time is here for action, and nobody trusts Bush. This one will ultimately be in Obama’s hands, so maybe it is time to act now so that Bush and the GOP don’t dig us a deeper problem.
Hey, check that out. A confirmed liberal, I just proposed a plan that smacks the unions hard and blames Democrats in Congress for passing the buck. Of course, I also blame the Republicans for ineptitude. Still, this is not a partisan issue. It is about our entire country potentially going into a depression, not a mere recession. That means drastic action, guided by the smartest men and women out there, needs to be put on the table and now.
