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How Should Sarah Palin Relaunch Her Brand?

Sarah Palin has been lying low since her daughter’s baby daddy Levi kicked up that bad publicity, and the facts are that Sarah is ridiculed when she goes on national TV anyway. Her Q numbers are dropping fast, and so are her aspirations. But we dearly want Sarah to run in 2012, so let’s give her suggestions for getting national coverage.

Commentary By: Steven Reynolds

Well, Sarah Palin may think that is so, having just launched the Sarah Palin Twitter account. Hey, what a hip thing to do! She’s following Tim Pawlenty, Sean Hannity, O’Reilly, the Drudge Report, Karl Rove, Newt Gingrich and Bobby Jindal, among others. How’s that for a line-up? I’m following her every move. This should be good. Indeed, I’m wondering if there should be a campaign on Twitter to follow Sarah Palin and comment on every inane Tweet that she sends over the innertubes. Hmm. Maybe I’ll get started on that.

Palin, whose popularity is waning, has decided to shore up the white male demographic who thinks she’s a cougar-in-waiting. She’s going to guest star on American Chopper. Yes, Sarah Palin has filmed an episode of the show as a guest. I’ve got nothing against bikes, not at all. But I can’t see that this does anything for Palin. What, did Montel not have room on his schedule? Here’s a video of Sarah talking to the American Chopper guys while leaning on a stuffed bear. The folks at NBC in DC are calling Palin a “Chopper Mom,” and at PoliticsUSA they are calling the video “surreal.”

I’m willing to bet that Palin simply can’t get national coverage lately, and that every time she does make a splash nationally it pushes her numbers down. So she’s going wherever she can with supposedly innocuous guest appearances. Hey, if Levi Johnson can do the talk show citcuit, then Sarah Palin can do the reality show circuit, eh? The only thing is that she’s reaching nobody with this. American Chopper’s popularity is waning, just as is Sarah’s. So I’m thinking a few suggestions are in order as to how Sarah Palin can recapture the limelight and relaunch her brand.

Two words: Celebrity Boxing. I’m thinking a video of Tanya Harding knocking out Sarah Palin will do the trick of bringing Sarah Palin back into the frontal lobes of her national constituency of morons. I bet she’d get huge ratings, and that she might even get some pay-per-view going. She could donate her earnings fromt he show to some good charity, or just start a college fund for Tripp and Trigger. But I’m sure you all have better suggestions.

Thursday, April 30th, 2009 | Reddit |

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