Air America, the liberal radio network, went down in flames, Jan. 21, when it filed for bankruptcy. It wasn’t because of air-to-air combat with conservative talk shows and bloggers. It wasn’t because of the Recession, although reduced advertising revenue, a reality of all media, also affected Air America. It wasn’t even demographics, even though older, marginalized conservatives tend to listen to radio more than do younger liberal professionals. And media history was only part of the problem.

By the 1960s, liberals had become masters at developing and using not only mainstream media but also an emerging alternative media to advance a social agenda. But then they choked, sputtered, and fell into disarray.

During the past two decades, conservatives slowly, almost methodically, established a talk show base that ignited its own movement.

By 2000, with liberals more focused upon the print media and the emerging social media, and having neglected the advantages of a re-energized AM bandwidth that was more adaptable to talk than to music, the personality-drenched conservative talk radio medium filled the vacuum. The talk shows targeted the same kind of audience that the liberal ’60s alternative media had targeted—the socially and politically marginalized who distrusted Big Government and believed in individual liberties. Any emerging liberal network would be seen as merely an annoyance, rather than competition. The conservatives, embraced by Fox News and talk radio, solidified their hold upon the listeners by playing to irrational fears of their base—that the media were controlled by liberals, and that government was out to get them.

Air America had begun as a fresh challenge to the conservative talk show movement. It had a decent mix of comedy, rant, and music. Eventually, it would syndicate shows to about 100 affiliates. Air America had come into a market saturated by right-wing talk radio—and then committed suicide by incompetence. Its death was celebrated by a vitriolic rightwing mix of radio commentators and listeners.

Even facing the Recession, diminished advertising revenue, a target population that had almost abandoned radio except for niche music stations and NPR, and the dominance of conservative talk radio, the six-year-old network could have survived . . .

IF it had better investment funding . . .

IF it didn’t spend a disproportionate share of its small investment on lavish studios in a high-rent Manhattan commercial building . . .

IF it didn’t have so many management changes, and so much ineptness among senior managers. . . .

IF it could have hired more on-air personalities and off-mike producers who had significant radio experience. Even the most talented (among them Al Franken, Sam Seder, and Rachel Maddow) had minimal radio experience. In contrast, almost all of Rush Limbaugh’s career was in radio before he became the man most loathed by liberals.

Air America might have survived if it tried to evolve slowly, as had conservative talk radio, and not try to match it in salaries and personalities the first year.

It might have survived if its primary message wasn’t to attack the conservative infotainment hosts but to develop its own entertainment and issues, and to deliver a focused message. By the demise of Air America, conservative talk radio not only had a larger fan base but better websites and outreach.

But, most of all, Air America might have survived if it wasn’t so arrogant. Its hosts and producers ignored phone calls and e-mails from liberals and moderates who were not on its radar as “important.” And, it and many of its affiliates also ignored calls from many reporters who were trying to do stories about the network and its personalities. If the producers arrogantly didn’t think something mattered, then it didn’t.

In the end, Air America didn’t do for the liberal movement what the rest of talk radio did for its conservative movement—it didn’t respect its listeners enough to allow them their own voice.

[Dr. Brasch is an award-winning reporter and editor, media analyst, and author of 17 books. His latest are Sinking the Ship of State: The Presidency of George W. Bush; 'Unacceptable': The Federal Response to Hurricane Katrina; and America's Unpatriotic Acts. All are available at Amazon.cm, and other bookstores. You may contact Dr. Brasch at brasch@bloomu.edu, or through his website, www.walterbrasch.com]

The Producers

These boys love noise—
It’s money in their pockets—
Cars colliding in mid air—
Huge robots firing rockets

From their fingertips, no less—
“This is what the public wants“—
A frenetic - freaked out mess—
The screams of maniacs—

Machines that burst
Into ear splitting splinters —
That shake the movie theaters—
These are the box office winners—

It’s a monumental riot—
Only the cash is quiet . . .
MARK SOIFER

[Mark Soifer's poetry has appeared in national magazines, and has been collected into several chapbooks. He is a special events coordinator, and was the long-time PR director for Ocean City, N.J.]

by Walter and Rosemary Brasch
It’s a new year, and we’ve been trying to find new topics for our columns.

In reviewing the columns over the past few years, we wrote against racism and animal cruelty. But, there’s still racism and animal cruelty, so we’ll still have to speak out on these critical social issues.

We wrote about tolerance and the acceptance of all races and religions. But, a large number of Americans apparently didn’t get the message, so we’ll have to try harder this year.

We wrote about the continued destruction of the environment and of ways people are trying to save it. Environmental concern is greater, but so is the ignorant prattling of those who believe global warming is a hoax.

We wrote against government corruption, bailouts, tax advantages for the rich and their corporations, governmental waste, and corporate greed. But, since they still exist, we’ll have to continue speaking against those as well.

We wrote about the effects of laying off long-time employees and of outsourcing jobs to “maximize profits.” But until Americans realize that “cheaper” doesn’t necessarily “better,” we’ll continue to have to write why exploitation knows no geographical boundaries.

We wrote in support of the rights of workers, for better working conditions and benefits at least equal to their managers. We didn’t expect to see anything change, but we were hopeful that a small minority of business owners who do respect the worker would influence the rest. Until that happens, we’ll still have to write about labor issues.

We wrote in support of helping the unemployed, the homeless, those without adequate health coverage—and against the political lunatics who continue to deny the disenfranchised and marginalized the basics of human life. Unfortunately, not much has changed over the past few years.

For many years, we had written about the need for health reform. At the end of last year, Americans got a partial victory, but there is still much more that needs to be done.

We wrote against the media’s fixation with celebrity skanks and scandals. We doubt anything will change this year, but we’ll still comment upon the media’s neglect of what’s important—and their fascination with what isn’t.

We wrote about why newspapers and magazines died, why the rest have downsized their staffs and the quality of their news product. We doubt anything will change this year, but we still have to bring the issues to the public.

We wrote about problems in the nation’s educational system, especially the failure to encourage intellectual curiosity and respect the tenets of academic integrity. But there are still those who believe education is best served by a program manacled by teaching-to-the-test mentality.

We had written forcefully against the previous president and vice-president when they strapped on their six-shooters and sent the nation into war in a country that posed no threat to us, while failing to adequately attack a country that housed the core of the al-Qaeda movement. We wrote about the Administration’s failure to provide adequate protection for the soldiers they sent into war or adequate and sustained mental and medical care when they returned home. We wrote about the Administration’s belief in the use of torture and why it thought it was necessary to shred parts of the Constitution. Fortunately, last year, we saw a new administration that recognizes that torture is not only wrong but counter-productive to acquiring good information, and that the Constitutional fabric of the United States must be preserved, no many how many threats are made upon it. Unfortunately, at all levels of government, Constitutional violations still exist, and a new year won’t change our determination to bring to light these violations wherever and whenever they occur.

The hope we and this nation had for change we could believe in, and which we still hope will not die, has been diminished by the reality of petty politics, with the “Party of No” and its raucous Teabagger mutation blocking social change for America’s improvement.

We really want to be able to write columns about Americans who take care of each other, about leaders who concentrate upon fixing the social problems. But we know that’s only an ethereal ideal. So, we’ll just have to hope that the waters of social justice wear down, however slowly, the jagged rocks of haughty resistance.

[Dr. Walter Brasch is an award-winning social issues columnist, former newspaper investigative reporter and editor, and journalism professor. His latest book is Sinking the Ship of State: The Presidency of George W. Bush. Rosemary Brasch is a former secretary, Red Cross national disaster family services specialist, labor activist, and university instructor of labor studies.]

By Walter Brasch
Spectrum Features Syndicate

SUGAR NOTCH, Pa.–A regional advocate for the rights of the homeless says actions by Sugar Notch officials to deny shelter to homeless men may be based upon fear and a lack of knowledge.

About 40 homeless men were scheduled to receive temporary shelter at the Holy Family Roman Catholic church in Sugar Notch for a week beginning Jan. 11. About three dozen churches in the Wilkes-Barre/Scranton region each shelter the homeless for one or two weeks a year. Professional staff usually work with, and stay with, the homeless. However, borough zoning officer Carl Alber, apparently acting under Council direction, issued a letter that threatened the church with a $500 fine for each day it housed the homeless. Councilman Herman Balas, a member of the church, said that Council was acting for safety and citizen welfare. The Rev. Joseph Kakareska told the media he has no plans to deny shelter to the homeless for the week. Sugar Notch is a town of about 950 residents, about five miles southwest of Wilkes-Barre in northeastern Pennsylvania.

A public council meeting, Jan. 4, led to a yelling contest among the Council and members of the audience; most of the Council and residents claimed the homeless could pose “problems,” with others claiming the problem had nothing to do with the homeless but with following proper zoning ordinances. However, the church is zoned R-1 (residential) and in a residential area. Council kicked the problem to the Zoning Commission, but indicated that if the church files an appeal, with a $350 fee, it would allow the homeless to stay in the church for a week. It’s an “olive branch,” claimed council president Charlene Tarnalicki. There was no ruling that if the church loses its appeal if it would still be liable for up to a $3,500 fine.

“This is not a zoning issue, but an issue of fear by residents,” says Gary F. Clark, executive director of the Northeast Pennsylvania Homeless Alliance. “Most homeless pose absolutely no threat to any citizen,” says Clark. The homeless, says Clark, often have day jobs, and are sheltered only in evenings. Clark says that with the Recession, more persons have been laid off from jobs they may have had for several years, and have been unable to meet mortgage payments on houses. Council’s concern about the homeless, according to Balas, was that they could be violent or be drug users.

However, Clark says that while some of the homeless may have alcohol- or drug-induced problems, most are “just trying to get by.” About 3.5 million people will be homeless at some point this year, with almost half being children, according to the National Law Center on Homelessness and Poverty. About 16,000 Pennsylvanians are homeless on any given night, according to the Pennsylvania Interagency Council on Homelessness. About one-third of homeless men are veterans, “many with post-traumatic stress disorder that keeps them from a stable life,” Clark says. It is unlikely, he says, that they pose any threat to public safety.

Clark points out that it is unacceptable during the Winter, when snow lies on the ground and temperatures drop into the teens, to have anyone “trying to survive on our streets.” Shelter, says Clark, “is a basic human need and many more problems are created when this need is not met.” The “true measure of a society,” says Clark, “is how it treats its most needy.”

The “movable shelter program,” run by Wilkes-Barre’s non-profit VISION program, and with the support of numerous churches that give temporary shelter and meals to the homeless, has had relatively few problems, says Clark. VISION director Vince Kabacinski told Council he has offers of legal support not only from local organizations but from some as far away as Arizona. “I didn’t ask Sugar Notch to become part of the problem with the ‘not in my backyard’ ” attitude, he said.

On a sign in front of the church is the message, “Jesus was homeless, too.”

It’s been awhile in coming, I know. For any regulars of All Spin Zone that still hang around these parts, you know that the site has been pretty much on the shelf for a couple of months. Steve has been occupied with raising his son, and I’ve been occupied trying to find inspriation (as well as work). My political muse has left the house.

A new year turns a new page. And so, ASZ, after nearly 7 years in various incarnations, bids you farewell - at least for now.

Those who care to keep in touch can do so at allspinzone-at-yahoo-dot-com. Steve and I both occasionally twitter, and we’re both on facebook, so you can look us up there if you’d like. I’m leaving the comments open for a week or so, and then will be disabling those to prevent spam. The site will remain online for the foreseeable future, for archive and search purposes.

Who knows what the future brings? We’ll see as time passes, but we both wish our readers the best, and thank you for your comments, emails, and moral support over the years.

Thank you, thank you, from the bottom of my heart.

Richard
1/2/10